Your Beautiful Business - An Introduction to Online Marketing COURSE CANCELLED (OL15L04B)
An introductory course for anyone who has recently set up or is thinking of setting up a small business. Develop the skills to help drive your business forward with online marketing platforms including websites and social media.
Course overview
An introductory course for anyone who has recently set up or is thinking of setting up a small business. Develop the skills to help drive your business forward with online marketing platforms including websites and social media.
Where This is an online course.
When
Thursday, 1:00pm - 2:30pm from 5th November 2020 until 26th November 2020 for 4 weeks.
Cost
The full fee is £42.00.
The concessionary fee is £34.00.
What you already need to know
This is an introduction to online marketing.
This course is open to all those that have a business idea or for people in the first year of setting up their own business and are still wanting to learn the basics of online marketing. Having a website or social media are beneficial but not essential.
This course is for
- individuals or small businesses wishing to market their idea or product online
- individuals or small businesses wishing to promote their brand online
- small businesses wishing to start or expand their online marketing
- those wishing to know the pros and cons of the different online platforms
We would also request that you have a Google Account or set one up before the start of the course. This will enable the tutor to share Google documents with you during the course. Temporary ACRES Google Accounts will be available for the duration of the course but these will be deleted at the end of the course so a personal Google Account would be beneficial.
What you will learn
How to
- Create an effective online marketing message
- Utilise social media in your marketing
- Have an understanding of different online platforms
- Website/sales platform conversion
- Track and review online marketing campaigns
By the end of the course, you will have a greater understanding of the online marketing methods required to drive your business forward effectively and your message across clearly.
On completion, you may wish to develop deeper into one or more of the specialist topics covered in this course by enrolling on further professional development courses or be seriously considering setting up your business.
How you will learn it
This is an online course taught in real-time by the ACRES tutor, Jasmin Bollen. You will learn directly from Jasmin as well as through presentations, videos, online resources and group discussion. Working towards your individual goals, Jasmin will support you in developing the skills and knowledge you most need to succeed.
Bring to the first session
ACRES' online courses will be taught in real time using the video platform Google Meet, supported by other online resources. To ensure you get the most out of the course and can fully participate in the sessions you will interact with your tutor and other students through speaking, listening and the chat function, as well as being able to see each other via the video links, though you can turn off your camera and microphone at any time.
You will therefore need to have access to either a laptop, computer or portable device (eg tablet or phone) (this ideally needs to be less than 5 years old), with a camera / webcam and microphone, as well as a good broadband / Wi-Fi connection.
Though it is not essential, you may choose to create a separate email account for your online learning (preferably Gmail which is most compatible with Google Meet). This will give you the added security to allow you to share your email address with your tutor and other students on the course to enhance your learning experience, without disclosing your personal information.
At the start of the course and before each lesson your tutor will send you an invitation with a link to join the class and any further information including resources and equipment you will need for the lesson.
Materials and items you will need to do the course
- A ring binder folder for storing handouts and work
- Note pad and pen
- Access to a printer may also prove helpful but is not compulsory
Extra study or practice
Additional work at home is not compulsory but if it is possible to complete the tasks set between classes then it will only help to consolidate knowledge and understanding of the topics covered in class and build up your final business plan.
How to enrol
You can enrol by phoning ACRES' House on
01825 761820 on Monday to Friday between 9:30 am and 4 pm. Alternatively, to register your interest in a course please email
adultlearning@acres.org.uk with the course title and your contact details and a member of the team will call you back to enrol you on your chosen course.
Previous students say
Feedback from Jasmin's Beautiful Business- Start-Up 101 course
The course has been was really helpful and Jasmin made what could have been a heavy subject enjoyable and easy to learn. The whole course from start to finish been great and easy to access.
I really enjoyed the open discussions we were able to have as a group. It was great space to learn in. I felt very comfortable to share ideas or worries that as a group we could discuss and come up with potential solutions.
I found the course to be very inspiring I left every session wanting to set new goals and work out ways to achieve these.
I really enjoyed Jasmin's way of teaching it was refreshing and with such enthusiasm and passion.
Next steps within this subject with ACRES
You will wish to consider other professional skills courses currently being offered by ACRES
Other available professional skills courses
Please check our website or sign up to our mailing list to receive updates on when Jasmin's next Beautiful Business course will be scheduled in early 2021.
Future steps beyond ACRES
Find out about other courses with the
National Careers Service for opportunities to extend your skills and knowledge.
Further information
Please visit the
ACRES website, see our brochure, or alternatively contact a member of the team on 01825 761820.